Why your property deserves a full launch online

Imagine you have just found your dream home. The only thing standing in the way of you moving is the sale of your current property.

You quickly instruct an agent and are desperate to see the property appear on the property portals as a new instruction. You are in a hurry as you have competition for the property you want to buy and your agent is rushing to get you ‘online’. Before you know it there is a ‘Coming Soon’ image or ‘Awaiting Image’ for your home with the asking price, geographical location and maybe a few lines of description.

Stop! Think! Do not let them waste the golden opportunity of the launch by doing this.

Rightmove will send an alert to hundreds and thousands of buyers whose saved search criteria match that of your home. However, your potential buyers are far less likely to click through for more information without professional, inviting images, floorplans and full information. They are not likely to request a viewing without that information.

That is ok you say, the images will be on line within a day or two and they will see them then. But will they? Rightmove will not send out another alert to matching buyers until the asking price is reduced by 2% or more, so your potential buyers may never see those lovely images, your floor plan, and the best reasons to buy your home.

A professional agent will have called their hottest, most proceedable buyers to encourage them to view. So be patient and allow them to give your property the launch it deserves. Professional images (not too many – see our separate Blog The importance of photography when selling your home), a clear floorplan with room dimensions and information on location, local facilities and the best reasons to buy your home. The result will be much higher engagement from buyers, leading to more viewings and potentially a quick offer.

If your agent gets it right the launch of your property is the time you will attract the most buyers as demonstrated in the Rightmove activity chart below.

For more information and free advice on bringing your home to the market call your local branch of Perry Bishop and Chambers.